Where to Start When Selling Your Brickell Home?

Brickell homes for sale have numerous benefits for potential buyers. This bustling urban area offers premier dining and shopping, along with easy access to beautiful beaches. It is also widely known as the energetic center of the financial district in the Miami area. From the established condo buildings in the south to the upscale high-rises in the north, buyers have a lot of choices to consider. If you are considering selling your Brickell home, here are some factors to keep in mind as you move forward.

Before you start selling Brickell real estate, determine the timeline you want for your sale. Decide when you want to sell your home and how much time you need to prepare it for the market. Include those factors affecting your sale, such as whether you need additional time to pack, move, or store your belongings. If you are relocating to another area, decide upon the services you will need to help support you. With luxury homes, you may also need to allow for some extra time. This is a highly specific market, and you may need to exercise patience before the right buyer comes along.

To prepare your home for listing, consider the basics of cleaning and decluttering, along with the decision for more extensive repairs and updates.

Once you have established your timeline, determine the extent of the work you will need to do before listing your home. Most homes require deep cleaning, along with decluttering and depersonalizing, to make them appealing to a broad range of buyers. Clean out the entryways to make a positive first impression and remove those personal touches that prevent potential buyers from seeing themselves in your home. You should also consider staging your home. Not only does this show buyers how spaces can be used, but it has also been shown to bring a positive return on your investment.

Look at whether any repairs are needed, including fixing a leaky faucet or stabilizing a loose banister on the stairway. Consider whether you should make any updates, such as repainting in the neutral colors many buyers are drawn to. In most cases, you should avoid undertaking any major remodeling projects. This will only extend your timeline for the sale, and in most cases, buyers would prefer to tailor any remodels to their own tastes. Make sure that the exterior of your home shines for a positive first impression, whether by adding a touch of paint to the front door or placing some colorful flower baskets.

If you are selling Brickell real estate, hiring the right realtor will be critical.

Your realtor should immediately demonstrate strong and clear communication skills. They should ask you for your preferred method of communication and commit to exchanging information with you that way. Expect timely responses and straightforward answers, especially if it is information that may be difficult to hear. You should also look for evidence of a skilled negotiator who will have your best interests at heart. Check their online presence for designations and awards speaking to their skills.

You will want a highly knowledgeable realtor in the area who knows exactly how to market it to potential buyers. Your realtor should also be able to speak to the differences between owning a home in Brickell versus the downtown Miami area. Expect your realtor to know about the nearby amenities and recreation opportunities that will entice buyers, too. Be sure to ask your realtor to share their experience with similar sales to yours, including a portfolio and any testimonials they have received from former clients.

Your realtor should also demonstrate a deep understanding of the real estate market. They should know the nuances of the national market, including an understanding of interest rates and implications for financing. Your realtor should also speak to the specifics of the Brickell market, including trends and knowledge of what buyers are looking for. Expect your realtor to provide you with a comparative market analysis that outlines the fair and appropriate price range for listing your home. This step is critical, as pricing your home correctly at the outset tends to lead to shorter listing times.

Another critical component to selling Brickell real estate is the implementation of a professional marketing campaign.

When it comes to listing your home, enlist the services of professionals who will make your home shine. As many buyers now start their home search online, you will want their first impressions of your home to be positive. Professional staging will showcase your home at its finest. Professional photography will highlight the special features of your home, including twilight and drone shots to include every possible angle. Consider adding a virtual tour for buyers who may only have the chance to tour your home from far away.

An online presence is critical to selling your luxury home, but you should also consider the impact of other parts of the campaign. Those professional photographs will also shine in print campaigns, whether you opt for direct mailers or dramatic magazine spreads. Your realtor will also indicate whether an open house should be considered or if private showings will be more effective. A broker-only open house is also an option, in which only realtors or brokers are invited to preview the property and generate excitement among their pool of buyers.

When you are in the market to sell your Brickell condo, be sure that you have determined your timeline and prepared your home for listing as you get started. It is also critical that you hire a realtor with knowledge of the area, an understanding of the market, strong communication skills, and a clear marketing plan. When you are ready, consider the expertise of Mariana Garber, who has lived in the Miami area for over 20 years. She is passionate about Miami real estate, including the application of technology and a unique marketing plan geared toward a global audience. Contact Mariana at Coldwell Banker Global Luxury for more information.